Red Robin is a place my wife and I like to go with friends when we want to have burgers, shakes or chicken burgers.
Red Robin had different logos before this, but this was the most recent and without doing a ton of research, it’s definitely the one that I’m the most familiar with. The bold colors and fonts are very restaurant, and very confident.
A few years ago, Red Robin decided to try and simplify their brand, and apparently did some tests with this as their logo in some areas. Not sure how much testing they did, because I might have seen it once on some coupons but it probably didn’t go so well. I’m not a big fan of the fire on top of it.
Today I saw a commercial for Red Robin that ended with this. It appears they’ve settled on a new logo with a friendly, rounded font, and strong bold lettering underneath. It’s a look that I instantly liked. Much simpler, easier to read, and still maintains the colors they’ve always used, though simplifying those further to three basic colors.
I’d call this rebrand a win.